Wine Jester Logo

The Wine Jester is a locally-owned wine & spirits shop in Denver. They wanted a logo that reflected the fun and playful character of the shop and its employees, while reflecting the quality of the wine on the shelves. Merging a wine glass and jester hat along with giving the wine in the glass a bit of a “smirk” created the perfect look to capture the spirit of the Wine Jester. A serif font with wider kerning (fancy design-talk for spacing) created a sense of classiness and quality.