Wine Jester Bottle Label Logo

A bottle label logo was designed for an in-house brand of wine at the Wine Jester Wine Shop in Denver. The letters “W” and “J” from the shop’s name were merged into a jester’s hat. The result is a logo that is modern, classy and iconic. A classic serif font, widely kerned (fancy designer-talk for widely spaced) creates a sense of quality, while clearly defining what is in the bottle.